It doesn't matter what your business offers, whether it is a service or a product, it is something that will solve someone's problem or challenge and how better to let them find out about it than to host your own online TV show?
Think how many people enjoy watching TV - yes many want to watch comedy or drama, films or entertainment, but you can now bring that through your own online TV show too and by hosting it you will be the person that they learn about, the person that they begin to see knows what their problems and challenges are and your business will be the one at the top of their minds when they or someone they know has a problem that they know you can solve.
Now as you are reading this you may be thinking - "Yeh right" an online TV show, thats:
- Too expensive
- Too complicated
- Too hard
Well it used to be very expensive to be able to host a TV show, but now with new technology and the internet it isn't any-more and you don't have to invest in any expensive equipment or have a studio crew to be able to create and host your own show.
The technology is also not complicated or hard to learn, in fact, I teach people how to run their own online TV show using Google Hangouts, which, once you know how they work and the best place for you to host your show and how it all works, is very simple to use..... and best of all Hangouts are completely FREE too!
You may also be thinking:
"What I sell in my business, is too boring to create a TV show about it, I have no idea what I would talk about, why would people want to listen to anything I have to say?"
I bet you go business networking and talk about your business, answer people's questions, maybe you host your own website or social media platforms to generate leads and share content with people?
You know your product or service and you know how it will help your customers, and you also know other people who offer complimentary products and services too?
And of course, even if your business topic is what you conceive as being "boring", to your customers it obviously isn't otherwise they would not buy from you and need what you offer.
So why on-line TV and how would it work for you?
When you run your own online TV show, whether you air an episode everyday, every week or once a month, you are interacting live on-air with your potential, current and past clients and customers and you are positioning yourself as the expert in your field, and able to invite guests to join you, have interactive live chat as people watch your show and answer your viewers questions too.... What a great way to increase your visibility and attract new leads to your business.
Your Live on-air broadcast will be automatically recorded for you and available on YouTube after the live show, so you will have an ongoing number of videos for people to find and watch too.... That is always great, to create one piece of content and have it available on-going in the future too.
YouTube videos can be optimised with tags and descriptions and you can also add a link back to your website, on-line store or your contact details for people as well, so not only are you building visibility and relationships, but you are also soft promoting your business and giving people a way to contact you to find out more about what you do and offer too.
Now there are so many ways to run an on-line TV show including:
Guest panel chats
Showcasing products and services
Answering audience questions
Showing your audience how to do something
And much much more, which I will talk about in future articles, but for now I hope that I have been able to get you thinking about how you could use a TV show to add more value for your business and how it can help your business into the future?